New Dior Couture Spring Summer 2025 magazine 50 campaign

This new Dior's Spring Summer 2025 magazine 50 campaign caught my attention because:

- the art direction - it's simple, yet decadent and colourful - despite it being mostly images focusing on the dresses, without any additional props, you get a sense there is something happening here, the photograph feels busy but does not overwhelm and understate the clothing

- the colours and suffused light - mostly a simple mix of three colours, enhanced by lighting; they're subtle, but still pronounced and compliment the dresses; they're a character in this story playing an important part but not taking away the attention from the clothing

- the poses lean into presenting the clothing in the best angle - notice the last image - the model raising the arm showcases the beautiful details of the product, immediately drawing the focus to the haute couture pieces and the intricate design of it

This simple concept creates outstanding, beautiful images and presents the new collection pieces in a very flattering light, attracting attention, creating a sense of Wonderland and fantasy. They elevate the experience of not just seeing the new designs, but the overall photography and art direction. 

Simple, but very powerful and imaginative! 

Unfortunately I wish I had more credits and information, but I wasn't able to find it.